Company: Sprault

Founders: Andrew Coleman

Headquarters: London, United Kingdom

Most Recent Valuation: Sprault is currently preparing for its first external fundraising round and has not yet established a formal valuation.

Employees: 2

Founded: 2026

In One Sentence: “Sprault is a wealth-building platform that helps everyday people understand, grow, and optimise their finances through personalised, long-term financial guidance.”

Top quote: “While millions of people have access to financial products, very few have access to the guidance, structure, and long-term planning needed to turn income into lasting wealth.”

Who are you building your product/service for, and what painful problem are you taking away from their day?

We're building for ordinary people who want to build wealth but lack the structure and guidance needed to do so effectively. Building wealth isn't usually about one big decision; it's about consistently making the right financial choices over many years, yet most people receive little or no personalised guidance while their finances are scattered across multiple bank accounts, pensions, investments, and providers.

As a result, many don't know where they stand financially or what they should do next. Sprault brings everything together and provides a clear framework to help people make better long-term financial decisions with confidence.

If a top-tier VC is reading this, what would you want them to understand about your company in 30 seconds?

We're tackling one of the largest and most important problems in personal finance: helping ordinary people build wealth. While millions of people have access to financial products, very few have access to the guidance, structure, and long-term planning needed to turn income into lasting wealth.

We believe advances in AI and open banking create a unique opportunity to democratise wealth management and make personalised financial guidance accessible at scale. If we're successful, the impact won't be measured just by revenue but by the billions of pounds of additional wealth we help people create over their lifetimes.

What are you doing differently than your competitors?

Many financial apps focus on one small part of the problem, like budgeting, banking, investing, or pensions individually. We're focused on the bigger picture: helping people build wealth across their entire financial life. Rather than simply showing data, Sprault aims to provide personalised guidance, modelling, and insights that help users understand how today's decisions affect their long-term financial future.

What was the “this has to exist” moment that made you start the company?

Having worked in finance, I was constantly asked questions like, "What should I invest in?" The more conversations I had, the more I realised that many people viewed investing as the only path to building wealth because that's the message they were constantly exposed to. They were surrounded by adverts promoting thousands of investment opportunities, yet very few people were being shown how wealth is actually built through a combination of saving, compounding, investing, tax planning, pensions, and long-term financial decisions.

As I dug deeper, I realised the real problem wasn't a lack of products; it was a lack of guidance and an increasingly fragmented financial world. People's finances were spread across multiple accounts, providers, and tools, making it difficult to understand where they stood or what they should do next. Most people were trying to navigate this complexity alone. That was the moment I felt Sprault had to exist: to help ordinary people understand how wealth is built and give them the guidance to make better financial decisions over the long term.

How do you make money? Which part of your business model are you most excited about scaling?

Our business model combines premium subscriptions, employer partnerships, and revenue from financial products and services that help users build wealth. What excites me most is that our incentives are closely aligned with our users. In simple terms, we succeed when our users improve their financial lives. The more value we help people create through better financial decisions, the more opportunities there are for Sprault to grow alongside them. We believe this alignment is essential for building trust and creating a business with long-term impact.

Which proof points matter most right now?

Right now, the proof points that matter most are user demand, employer interest, and strategic partnerships. We recently launched our user and employers waitlist and have been encouraged by the response from both individuals looking for better financial guidance and employers interested in improving financial wellbeing within their workforce.

How does your product/service make the world a better place?

We believe wealth building shouldn't be a privilege reserved for a small percentage of society. Today, many people make important financial decisions without access to the guidance, planning, and tools that wealthier individuals often receive. Our mission is to help change that.

If we can help hundreds of thousands, or even millions, of people improve their financial outcomes by thousands or tens of thousands of pounds over a few years, the impact could be immense. Beyond the financial benefit itself, greater financial security can reduce stress, create opportunities, and give people more confidence and control over their future. That's the change we're ultimately trying to create.

What’s been your biggest unexpected challenge so far, and what did it force you to learn quickly?

One of the biggest unexpected/expected challenges has been distribution. Building a product is one thing; getting it in front of the right people with a limited budget is another challenge entirely. As an early-stage startup, we don't have the marketing budgets of large financial institutions, so we've had to be creative and learn quickly. Ultimately, I've learned that even the best product won't make an impact unless you can effectively get it into the hands of those who need it.

What does success look like in 12 months? What about in 5 years?

In 12 months, success means successfully launching Sprault, helping thousands of people improve their financial lives, and proving that there is strong demand for a new approach to wealth building. We also hope to establish partnerships across employers and the wider financial ecosystem that can help us scale our impact.

In 5 years, we want Sprault to be one of the leading wealth platforms in the UK, Europe, and the US and hopefully help millions of people to make better financial decisions. If we can help large numbers of people improve their long-term financial outcomes, we'll have created something with a genuinely meaningful impact on society.

What type of partner or collaborator would most accelerate your journey right now? (If relevant, which roles are you hiring for?)

The people who could accelerate our journey the most right now are obsessed and experienced fintech operators, strategic partners, and investors who share our vision of making wealth building more accessible. We're particularly interested in speaking with potential co-founders who bring deep expertise in fintech, product, or scaling regulated businesses.

We're also beginning conversations with investors and have been encouraged by the quality of discussions so far. At this stage, we're looking for partners who can contribute experience, networks, and long-term support alongside capital.

Finish this sentence: “We’ll know we’ve really made it when…”

…millions of ordinary people have their money working for them, not just themselves working for money.”

Website: www.sprault.com

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