Welcome to Fintech Scout! This feature offers the lowdown on exciting fintechs across the globe, as told by the people behind the idea. It explores why founders created their company, what they’re trying to achieve, what investors should know about them, and who they’re looking to work with and hire.
Want to feature your business? Drop me a line at [email protected]
The Basics
Company: E&E Business Solutions (Tawjih AI)
Founders: Ali Almarjibi / Mohammed Alhajri
Headquarters: Muscat, Oman / Doha, Qatar
Most Recent Valuation: Undisclosed, 2026
Employees: 8
Founded: 2024
In One Sentence: “Tawjih AI helps GCC* banks replace generic offers with AI-driven product recommendations tailored to each customer's spending behaviour and financial profile.”
*Gulf Cooperation Council
Top quote: “We are purpose-built for exactly this moment. Back us now, or watch us become the unicorn that everyone wishes they had backed early.”
Going Deeper
A quick explainer…
E&E Business Solutions has two businesses: Tawjih AI and MVSxAI.
MVSxAI: Uses computer vision AI to turn ordinary CCTV cameras into real-time safety enforcement systems for industrial sites.
Tawjih AI: helps GCC banks replace generic offers with AI-driven product recommendations tailored to each customer's spending behaviour and financial profile.
As this is Fintech Scout, this piece focuses primarily on Tawjih AI.
Who are you building your product/service for, and what painful problem are you taking away from their day?
Tawjih AI is built for relationship managers inside GCC banks. Their pain: sitting in front of a customer with no idea what to offer them, missing cross-sell opportunities daily. Tawjih AI analyses each customer's financial profile in real time and surfaces the right product recommendation at the right moment, so every banker walks in with a confident next move.
If a top-tier VC is reading this, what would you want them to understand about your company in 30 seconds?
E&E is building the AI infrastructure layer for two of the GCC's most underserved and highest-value industries: industrial safety and banking personalisation. We're not a proof of concept; we're already inside some of the largest enterprises in Oman with real pilots running.
The region has billions in AI spend coming, strict data residency laws that lock out global players, and a government actively pushing digital transformation. We are purpose-built for exactly this moment. Back us now, or watch us become the unicorn that everyone wishes they had backed early.
What are you doing differently than your competitors?
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What was the “this has to exist” moment that made you start the company?
Working on large oil & gas projects in Oman, I watched banks fail to serve their own customers well, with relationship managers offering generic products with no real insight into who they were talking to. As someone who dealt with banks regularly, the frustration was personal. I knew the data existed to do this better, and I couldn't understand why nobody had built it for this region specifically.
How do you make money? Which part of your business model are you most excited about scaling?
We charge annual SaaS licensing to banks and industrial clients for on-premise deployments, and what excites me most is that once we're embedded inside a client's infrastructure, expansion across sites, modules, and products becomes a natural upsell with minimal friction.
Which proof points matter most right now?
Our strongest proof points right now are our strategic telecom and logistics partnerships, combined with active pilots running inside some of the largest oil & gas operators and banks in Oman.
How does your product/service make the world a better place?
Tawjih AI helps people make better financial decisions by ensuring every bank customer gets advice tailored to their actual life situation, not a generic product push driven by a sales quota.
What’s been your biggest unexpected challenge so far, and what did it force you to learn quickly?
The biggest unexpected challenge was how long it takes for large enterprises to move. Oil & gas operators and banks have procurement cycles that can stretch for months, and no amount of product quality speeds that up. It forced me to learn that trust is built before the sales conversation even starts, through relationships, credibility, and showing up consistently, and that as a startup you need to design your finances and your patience around that reality, not fight it.
What does success look like in 12 months? What about in 5 years?
12 Months: Success in 12 months is completing full rollouts with our current pilots and closing 10 paying clients per product, proving that Tawjih AI can scale beyond the pilot stage into real, recurring enterprise contracts.
5 Years: In 5 years, E&E becomes Oman's first unicorn, the defining AI company in the GCC, with both its Tawjih AI and MVSxAI products embedded across the region's largest industrial operators and financial institutions, and a brand that proves world-class AI can be built from Muscat.
What type of partner or collaborator would most accelerate your journey right now? (If relevant, which roles are you hiring for?)
Right now, the partners who would accelerate us most are enterprise sales leaders who understand GCC procurement cycles, technology partners who can strengthen our on-premise deployment infrastructure, and channel partners already embedded inside banks and oil & gas operators. On the investment side, we're looking for strategic investors who bring regional credibility and networks, not just capital, and on the team side, we're actively building out our AI engineering and enterprise sales functions.
Finish this sentence: “We’ll know we’ve really made it when…”
…a family somewhere gets their first home loan because Tawjih AI matched them with the right product at the right moment and didn’t ever know AI was involved.”
Website: www.TAWJIH.io
Want to feature in Fintech Scout? Get in touch at [email protected], and let me know what you’re building.
Features are not endorsements unless stated.