Company: CoinCover

Founders: Adam Smith / David Janczewski

Headquarters: Cardiff, Wales

Most Recent Valuation: N/A

Employees: 33

Founded: 2018

In One Sentence: “CoinCover provides embedded protection for digital asset wallets, helping institutions and their customers avoid loss of access to their crypto.”

Top quote: “If crypto is going to realise its potential in supporting real economies, real businesses and real people, it needs the same level of trust as traditional finance.”

Who are you building your product/service for, and what painful problem are you taking away from their day?

*Answers provided by Jeremy Verba, CEO of CoinCover.

Crypto is becoming a mainstream asset, and with increased demand comes increased risk of both operational failure and accidental loss of access. Users, whether institutions or consumers, have one key to access their crypto wallet. If they lose it, they lose all their crypto and there is no way to recover it.

CoinCover exists to change that. It was built to instil trust and assurance amongst institutions and their consumers in the digital asset ecosystem by providing recovery solutions. 600 of the most prominent names in the industry use it, and we’ve protected over 22 million wallets so far.

If a top-tier VC is reading this, what would you want them to understand about your company in 30 seconds?

Crypto adoption today is limited by unmanaged risk. The tools exist and the infrastructure is largely in place, but trust is still lagging behind, especially for traditional finance institutions.

CoinCover directly addresses that issue, giving every participant in the digital asset ecosystem the ability to recover access to their wallet if disaster strikes. We’re building the trust layer that allows digital assets to move safely into mainstream finance, where failure isn’t an option. This is what will supercharge crypto adoption and we’re already here in the centre of the action with the deepest expertise in the industry.

What are you doing differently than your competitors?

CoinCover pioneered digital asset wallet recovery. Whether it’s operational failure, insider threats or technical incidents, we enable institutions and individuals to embrace crypto innovations with peace of mind by being able to securely back up access to their wallets. As the first to provide this type of service, we have built both depth and breadth of integration within the digital assets ecosystem, and it’s that ability to adapt to changes that sets us apart.

What was the “this has to exist” moment that made you start the company?

If crypto is going to realise its potential in supporting real economies, real businesses and real people, it needs the same level of trust as traditional finance. Achieving that means preventing loss of access to entire wallets for consumers and institutions.

CoinCover is that solution, but it needs to scale at pace to support the growth potential of the industry as a whole. It was this challenge that attracted me to the business.

We have an incredible team who have pioneered the tech from scratch, and I see the enormous potential of it in supporting the growth of the industry.

How do you make money? Which part of your business model are you most excited about scaling?

Our revenue is a factor of the volume of institutions and consumers protecting access to their wallets. Our business model is intrinsically tied to the success of the industry as a whole. What excites us most is embedding CoinCover at the protocol and platform level, where protection becomes invisible, automatic and foundational rather than an add-on – ubiquitous to the point where it’s taken for granted that these protections are in place.

Which proof points matter most right now?

At its core, CoinCover pioneered digital asset recovery, and the fact that we safeguard the assets of over 600 of the industry’s leading companies and customers speaks for itself. But I am most proud of our unbroken record. We have never not recovered a customer’s wallet.

How does your product/service make the world a better place?

We provide more people with more control over their finances and protect their assets in an environment with built-in complexity and multiple layers of risk. Institutions and platforms have peace of mind and assurance that their assets and customers are safe. Without this trust, adoption remains limited and innovation is fragile.

By reducing the risks of loss and everyday operational failures, digital assets have enhanced potential to scale and institutions are more willing to engage. Over time, this supports the transformation of crypto from a speculative asset into reliable financial infrastructure, supporting more resilient systems and more responsible innovation.

What’s been your biggest unexpected challenge so far, and what did it force you to learn quickly?

Despite the sector being increasingly shaped by regulatory expectations, the extent to which firms use regulations as the guide for how they back up access to both their own wallets and their customers’ is still taking time to build momentum. What we’ve seen is that regulatory compliance is still something firms claim, despite using in-house backups that often do not align with regulatory expectations. This continues to put firms at risk, not just from a regulatory perspective, but also from an operation resilience one, and the same applies to the care that they are able to evidence for their customers.

What does success look like in 12 months? What about in 5 years?

The next 12 months will be focused on our go-to-market strategy; building out our proposition, expanding into new markets and increasing institutional adoption.

5 years is a very long time in crypto, but in the next 2 years, success for me will be the moment the conversation around secure, regulatory-aligned wallet key backups becomes table stakes for the C-suite and business leaders.

What type of partner or collaborator would most accelerate your journey right now? (If relevant, which roles are you hiring for?)

The digital asset space evolves quickly, and that’s what is exciting about it. From CoinCover’s point of view, this means that we are often presented with scenarios where our technology has clear use-cases that take us beyond the original concept. The technical challenges and lateral thinking that this generates really invigorates the team, and opens up new, and often very exciting, markets.

Sustained accelerated growth, however, tends to come from supporting the growth drivers for digital assets themselves, whether this is supporting the evolution of stablecoins into real-world scenarios or underpinning the adoption of crypto by web2 users.

Finish this sentence: “We’ll know we’ve really made it when…”

...digital asset recovery is as simple as hitting ‘forgot password’, as you do for any other traditional online account.”

Website: https://www.coincover.com/

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